May 31, 2025

Harley Sitner: Revolutionizing the VW Camper Van Experience Ep16

Harley Sitner: Revolutionizing the VW Camper Van Experience Ep16
The player is loading ...
Harley Sitner: Revolutionizing the VW Camper Van Experience Ep16

Join us in this captivating episode of DubLife Diaries as we dive into the world of Harley Sitner, the mastermind behind Peace Vans Seattle. Harley shares his unique journey into the VW camper van industry, revealing how he turned a struggling repair shop into a thriving business. Discover the passion and innovation that have made Peace Vans a cornerstone in the VW community.

Harley discusses the evolution of Peace Vans and his forward-thinking approach, including developing an app that bridges the gap between classic VW vans and the digital age. From starting out with a broken-down van to restoring iconic VW models, Harley's story is one of creativity, problem-solving, and embracing the timeless charm of VW camper vans.

Listen in to hear about road trip adventures, restoration triumphs, and the vision for an electric future while maintaining the spirit of the VW van. Whether you're a vintage car enthusiast or intrigued by innovative business journeys, this episode offers something special for every listener.

Shout Out Volksmania Magazine - USA volksmaniacs use dublife10 at checkout to save www.volksmania.com

Shout Out Salty Dub - VW Events and Merch - www.saltydub.com

00:38 - Introduction to Harley Sittner

02:00 - Shoutouts and Sponsors

03:13 - Harley’s First VW Experience

05:07 - The Birth of Peace Vans

07:38 - Transition to Business Leadership

08:21 - Notable Restoration Projects

11:38 - VW Scene in Seattle

13:01 - What Sets Peace Vans Apart

17:48 - Leadership Insights

23:09 - The App for VW Owners

25:54 - Business Lessons Learned

30:16 - Advice for Aspiring Entrepreneurs

42:15 - Inspirational Figures in the VW Community

46:09 - Final Thoughts and Advice

WEBVTT

00:00:00.000 --> 00:00:32.240
Music.

00:00:32.105 --> 00:00:36.345
To learn more about this class-leading VW magazine.

00:00:38.145 --> 00:00:42.445
You ever meet somebody who's so deep into the VW world that it's almost like

00:00:42.445 --> 00:00:43.945
they speak a different language?

00:00:44.465 --> 00:00:46.765
That's Harley Sittner. He's not

00:00:46.765 --> 00:00:50.905
just wrenching on old vans. He's built an entire ecosystem around them.

00:00:51.325 --> 00:00:56.665
His shop, Peace Vans, has become a go-to spot for anybody who loves these rolling

00:00:56.665 --> 00:00:59.465
pieces of history. But here's where it gets interesting.

00:00:59.825 --> 00:01:03.645
Harley isn't just about the nostalgia. you a note, he's pushing things forward.

00:01:03.705 --> 00:01:08.345
He's actually working on an app that could completely change how VW owners maintain,

00:01:08.565 --> 00:01:13.065
track, or even connect their buses and vans. Think about that, guys.

00:01:13.605 --> 00:01:17.365
These things were built decades before smartphones, and now he's the one bringing

00:01:17.365 --> 00:01:20.745
them into the digital age. How stinking cool is that?

00:01:21.145 --> 00:01:24.325
So today we're going to get into all of it. The passion, the problem solving,

00:01:24.505 --> 00:01:28.625
the road trips, and of course, the inevitable breakdowns that come along with

00:01:28.625 --> 00:01:31.205
olding one of these timeless pieces of history.

00:01:31.565 --> 00:01:35.465
Let's get into it. Harley Sittner, welcome to Dub Life Diaries.

00:01:36.185 --> 00:01:40.485
Awesome. Thank you so much for having me today. It's been so much fun to learn

00:01:40.485 --> 00:01:42.545
about your podcast and your passion.

00:01:42.925 --> 00:01:49.385
We spent a minute or two off air before this and just awesome to connect with

00:01:49.385 --> 00:01:51.385
someone as excited as I am about that.

00:01:51.625 --> 00:01:55.825
Thank you so much, man. I got goosebumps from that. I appreciate that so much. I feel that.

00:01:56.045 --> 00:01:58.545
Appreciate that. All right, before we jump into some questions,

00:01:58.725 --> 00:02:00.225
I know this is going to be a killer interview.

00:02:00.525 --> 00:02:02.525
I do have a couple of shout outs to mention.

00:02:02.885 --> 00:02:05.845
First shout out I want to give is my buddy Caleb Mayfield. Now,

00:02:06.005 --> 00:02:09.285
Caleb is the one that actually told me about you and gave me your name.

00:02:09.445 --> 00:02:13.645
So I got to credit him to getting connected with you. So I appreciate that, Caleb.

00:02:14.165 --> 00:02:19.085
Shout out to my sponsor, Volksmania Magazine, the flyest VW magazine on the

00:02:19.085 --> 00:02:21.965
face of the planet. This is an international production.

00:02:22.765 --> 00:02:26.685
It's very quality. the pictures, the stories, everything is awesome.

00:02:26.905 --> 00:02:30.705
You guys need to subscribe. US subscribers use Dublife 10.

00:02:30.965 --> 00:02:34.985
That's D-U-B-L-I-F-E, the number 10 or one zero.

00:02:35.405 --> 00:02:38.845
At checkout, you get 10% off your first issue.

00:02:39.305 --> 00:02:41.565
Also, shout out to Salty Dub.

00:02:42.045 --> 00:02:49.445
Born by the beach, built for the road, Salty Dub events and VW swag, www.saltydub.com.

00:02:49.625 --> 00:02:56.165
Last shout out, and it's back to my man, is to Dino Styles. Dino's Garage and DC Metro.

00:02:56.505 --> 00:02:59.565
Just want to thank you for your support, my brother. Give you a shout out.

00:02:59.825 --> 00:03:04.025
Thank you. Thank you. Thank you. Dino's Garage, DC Metro. If you need a VW mechanic

00:03:04.025 --> 00:03:07.085
in that area, he is your guy.

00:03:07.945 --> 00:03:12.505
All right, Mr. Harley, welcome back to you, man. It's all about you now.

00:03:13.137 --> 00:03:19.237
Awesome. Thank you. So what was your first VW? See, now that's an interesting story.

00:03:20.597 --> 00:03:26.677
I actually lusted over VWs. I mean, I like to think about my first exposure

00:03:26.677 --> 00:03:32.317
to VWs was really, you know, it was 1988, I would say.

00:03:32.317 --> 00:03:36.757
So pretty late in the game, but, you know, seeing my first dead shows,

00:03:36.777 --> 00:03:41.897
you know, I was in college, you know, Hamilton, Ohio,

00:03:42.697 --> 00:03:49.837
you know, some Midwest shows, Ann Arbor, Madison, which was up Alpine Valley, all this stuff.

00:03:49.837 --> 00:03:52.397
And yes so you know

00:03:52.397 --> 00:03:55.437
i kind of got exposed to you know like seeing people serving veggie

00:03:55.437 --> 00:03:58.857
burritos in cold sierra nevadas you know in

00:03:58.857 --> 00:04:01.737
the parking lot and was like oh my god these are

00:04:01.737 --> 00:04:04.597
like rolling homes these are little camp mobiles and

00:04:04.597 --> 00:04:09.917
you know and i always wanted one in the early 90s when i purchased my first

00:04:09.917 --> 00:04:14.297
vehicle for myself it was actually a jeep and something always felt off about

00:04:14.297 --> 00:04:18.857
it and i took it down the baja peninsula and was traveling in it but i'd see

00:04:18.857 --> 00:04:21.897
everyone in their VWs. And I was like, that's actually what I want.

00:04:22.897 --> 00:04:28.257
And, you know, just put it off, put it off until finally my daughter was born in 2010.

00:04:29.277 --> 00:04:33.597
And I, you know, like, like just was like, I need to finally,

00:04:33.877 --> 00:04:37.597
you know, like start living life like in the moment and finally pull the trigger.

00:04:37.757 --> 00:04:42.197
So, you know, my, it's kind of ironic that my history with VW,

00:04:42.397 --> 00:04:45.817
despite this being so enmeshed in the world really only goes back,

00:04:45.817 --> 00:04:48.577
you know, 15, 18 years or so.

00:04:48.877 --> 00:04:53.737
And that was, yeah, that was my 1991 Volkswagen van again.

00:04:54.017 --> 00:04:57.277
And, you know, so I purchased that in 2010.

00:04:57.677 --> 00:05:00.457
It broke down the very first time I drove it.

00:05:01.057 --> 00:05:05.557
Uh, and then I've got a lot of these stories, more of the stories will unfold.

00:05:05.737 --> 00:05:06.797
I'm sure over the next hour.

00:05:07.037 --> 00:05:09.657
What's the backstory on peace, peace vans.

00:05:09.977 --> 00:05:13.537
Uh, yeah, so it had a huge impact on the VW community.

00:05:14.137 --> 00:05:19.117
Yeah, so what happened was, like I said, I bought my first VW camper van.

00:05:20.006 --> 00:05:26.026
And it broke down, and I really struggled to find anyone qualified to work on it.

00:05:26.446 --> 00:05:29.746
And this was, you know, like the vans were starting to become popular again,

00:05:30.086 --> 00:05:32.746
you know, around like 08, 09, 2010.

00:05:33.546 --> 00:05:38.226
And I stumbled upon a little shop called Peace Vans that was in the Seattle

00:05:38.226 --> 00:05:42.186
downtown sort of, you know, urban corridor.

00:05:42.966 --> 00:05:45.546
And, you know, they were, you know, like they were terrible,

00:05:45.746 --> 00:05:49.286
to be honest. It was a terrible experience. They didn't really fix anything.

00:05:50.146 --> 00:05:53.326
The van broke down like a few blocks away from the shop.

00:05:53.466 --> 00:05:57.706
Awesome. I kept going back, but really sweet people, you know,

00:05:57.866 --> 00:05:59.626
and like really like kind.

00:05:59.946 --> 00:06:06.126
And so basically what happened was the owner, it was just three people and it

00:06:06.126 --> 00:06:09.646
was losing money and the owner was going to close up shop.

00:06:09.906 --> 00:06:12.486
And I was like, you know, don't do that.

00:06:12.806 --> 00:06:16.726
You know, like I actually at that point I was had transitioned out of corporate

00:06:16.726 --> 00:06:21.726
life. I actually have a long previous career, like working at places like Microsoft

00:06:21.726 --> 00:06:24.646
and big consulting firms and startup.

00:06:25.786 --> 00:06:27.766
Yeah, that's I've been joked that

00:06:27.766 --> 00:06:31.146
I've been joked that I'm the most overeducated person in the industry.

00:06:33.086 --> 00:06:36.906
And so, yeah, so I I went home and I told my wife, you know,

00:06:36.986 --> 00:06:39.586
hey, you know, that little shop that I've been using Peace Fans,

00:06:39.726 --> 00:06:40.326
you know, they're closing.

00:06:40.666 --> 00:06:44.126
And, you know, I think I I think I want to take it over, you know,

00:06:44.306 --> 00:06:48.146
like keep it alive. and I was willing to spend a lot of money on my van.

00:06:48.346 --> 00:06:51.926
And I kind of learned at that point, if you really want to keep your VW running,

00:06:52.106 --> 00:06:56.106
you kind of need a close personal relationship with a mechanic or you need to

00:06:56.106 --> 00:06:59.366
be able to like wrench on it yourself, which was not me. That's right.

00:07:00.318 --> 00:07:03.658
So I was like, wow, I'll have my own personal mechanic paid for it.

00:07:04.018 --> 00:07:07.698
So, yeah, so I, you know, went through a small little negotiation and basically

00:07:07.698 --> 00:07:11.398
just took over the shop. It was three people losing money.

00:07:11.978 --> 00:07:14.798
And, you know, kind of that was 13 years ago.

00:07:14.938 --> 00:07:20.718
And I've since, you know, shed all my other business interests and doubled down

00:07:20.718 --> 00:07:22.358
and doubled down and doubled down again.

00:07:22.478 --> 00:07:24.718
So that's two to the third.

00:07:25.218 --> 00:07:29.178
So probably another one. So two to the fourth, you know, into Peace Fans.

00:07:29.178 --> 00:07:34.278
And it's, you know, we're up to about 30 people, a bunch of different lines of businesses.

00:07:34.798 --> 00:07:37.718
Yeah. Just in case you want to see their staff, they're behind me back there. Yep.

00:07:38.098 --> 00:07:41.298
Recognized leader in the space. And it's been an amazing journey.

00:07:41.518 --> 00:07:45.498
You know, I like to tell the story, you know, that I came home that day and

00:07:45.498 --> 00:07:48.298
told my wife, hey, I think I'm going to take over this VW shop.

00:07:48.598 --> 00:07:53.238
And she's like, that's a fucking crazy idea. Like, what are you doing?

00:07:53.478 --> 00:07:55.958
And that's kind of my indication that I was on to something,

00:07:56.138 --> 00:07:58.278
you know, something, something fun. Amen.

00:07:58.498 --> 00:08:04.218
That's good. You saw the triumph in the potential tragedy for what was being said.

00:08:04.338 --> 00:08:06.758
That's actually a leadership skill.

00:08:07.338 --> 00:08:10.278
So pretty cool, man. Pretty cool to see that.

00:08:10.438 --> 00:08:14.758
So running this shop now, 13 years, you specialize in, well,

00:08:14.838 --> 00:08:18.738
a lot of things I saw on the website, but obviously one of them for this podcast

00:08:18.738 --> 00:08:21.038
and the purposes of is VW Vance.

00:08:21.038 --> 00:08:27.898
Over the time, over the years, what's the craziest or biggest or just one of

00:08:27.898 --> 00:08:31.278
the restorations that has stuck out to you? Oh, there's a bunch.

00:08:31.498 --> 00:08:36.058
I mean, on the air-cooled side, actually, just yesterday, I just met the woman.

00:08:36.398 --> 00:08:41.198
We restored a 1977 Westphalia for a customer.

00:08:41.338 --> 00:08:45.098
And it actually turned out it was the only, in 13 years, this was the only project

00:08:45.098 --> 00:08:48.258
we ever did where the customer didn't see it through to the end.

00:08:48.618 --> 00:08:50.438
Yeah, you know, just kind of gave up.

00:08:51.028 --> 00:08:54.528
And, you know, it's taking a while and his life changed.

00:08:54.548 --> 00:08:58.488
And so we finished it and it sat around the shop for about a year or two because

00:08:58.488 --> 00:09:00.508
I loved it. It was a beautiful restoration.

00:09:02.028 --> 00:09:05.768
And, you know, I literally put one post on Instagram. I was like,

00:09:05.828 --> 00:09:07.148
hey, I think we're going to sell this bus.

00:09:07.308 --> 00:09:10.228
And some woman like texted me and was like, I want that.

00:09:10.868 --> 00:09:14.108
And that was a couple of months ago and she just picked up yesterday.

00:09:14.308 --> 00:09:17.788
So that was an amazing project.

00:09:18.188 --> 00:09:21.708
I mean, 77, you said it was. yeah 77 yeah

00:09:21.708 --> 00:09:24.608
that stuck out to me because that's the year i was born so oh wow

00:09:24.608 --> 00:09:28.508
okay yeah we did a 71 high top

00:09:28.508 --> 00:09:32.568
bus that was really fun working on the high top conversion you

00:09:32.568 --> 00:09:35.608
know right now we're actually doing a full restoration on

00:09:35.608 --> 00:09:38.848
the carmen guia which we don't work on a lot of non-camp camp

00:09:38.848 --> 00:09:42.728
mobiles but it's a really interesting customer and

00:09:42.728 --> 00:09:45.908
maybe it's you know heretical to the audience but

00:09:45.908 --> 00:09:50.008
the customer wants to convert it to electric as well oh dude

00:09:50.008 --> 00:09:53.148
we're rolling in one big project

00:09:53.148 --> 00:09:58.528
for him and he's kind of a i can't really say who he is but he's he's a he's

00:09:58.528 --> 00:10:05.148
a well known entity with the local music scene here very cool yeah so that's

00:10:05.148 --> 00:10:08.848
going to be a really fun project yeah sounds like it well you know what year

00:10:08.848 --> 00:10:12.268
is the gear just so i can visualize the I think it's a 71.

00:10:12.788 --> 00:10:15.468
I'd have to double check. Yeah. Pretty sweet. Yeah.

00:10:16.148 --> 00:10:20.068
And then like other restorations, you know, really like the big part of our

00:10:20.068 --> 00:10:23.628
business is water-cooled Vanigans, the 80s era Vanigans.

00:10:23.868 --> 00:10:28.208
And so we've definitely done some projects that hit almost six figures on those.

00:10:28.748 --> 00:10:34.428
Full body and paint restoration. And some of those projects really stand out.

00:10:34.428 --> 00:10:39.588
You know, rust buckets where we are literally like cutting out metal and,

00:10:39.588 --> 00:10:43.728
you know, cutting mad, buying donor vehicles and cutting metal from those.

00:10:44.068 --> 00:10:46.868
And, you know, those are, those are always big projects.

00:10:47.288 --> 00:10:49.388
Yeah. So yeah, a lot, a lot of those.

00:10:50.209 --> 00:10:53.629
What else? We've got a thing in the shop right now we're doing some work on.

00:10:54.089 --> 00:10:56.849
Cool. Anything cool to it?

00:10:57.629 --> 00:11:01.309
No, just a standard kind of like resto project. Yeah, got you.

00:11:01.509 --> 00:11:03.369
Might convert it to electric.

00:11:03.689 --> 00:11:07.789
Oh, another one. We're investing pretty heavily in EV conversions that we can talk about later.

00:11:08.069 --> 00:11:14.329
Yeah, cool. So anyway, that's kind of like some of the higher profile projects that come to mind.

00:11:14.549 --> 00:11:21.489
Oh, a 70-1 Doka double cab. That one comes, that's local.

00:11:21.509 --> 00:11:23.729
So we see that quite a bit. We restored that.

00:11:23.929 --> 00:11:26.109
And that was a really fun project as well, too.

00:11:26.469 --> 00:11:28.089
How's the scene out there? The

00:11:28.089 --> 00:11:31.809
Seattle scene? Is it different out there in other parts of the country?

00:11:32.209 --> 00:11:35.869
Yeah, it's pretty solid. You know, I don't think it's not like Southern California,

00:11:35.869 --> 00:11:38.249
but it's not that far off.

00:11:38.649 --> 00:11:42.469
There's a lot of people still into the, you know, the camper scene is very,

00:11:42.609 --> 00:11:47.129
very like ubiquitous up here. You know, a lot of people still camping and camping

00:11:47.129 --> 00:11:49.149
a lot and being outdoors in their V-dubs.

00:11:49.889 --> 00:11:54.249
But yeah, you see, there's, there's, there's quite a rich culture. It's really nice.

00:11:54.509 --> 00:11:57.249
Yeah, that is. That's awesome. I think in Florida where I'm at,

00:11:57.369 --> 00:11:59.929
central Florida, might as well be South Florida, I feel like,

00:12:00.009 --> 00:12:04.529
but it's too hot multiple months throughout your, you know, here too, too humid.

00:12:04.769 --> 00:12:08.989
And yeah, man, too much, but, but it's cool to see, you know,

00:12:09.069 --> 00:12:13.629
it's still super popular here, but a lot of like beach theme vehicles.

00:12:13.629 --> 00:12:17.889
Yeah, here you still get it's a lot of the campers, you know,

00:12:17.989 --> 00:12:21.189
I mean, a lot of the campers ended up on the West Coast, you know,

00:12:21.249 --> 00:12:25.069
it's kind of like almost a downhill slide from the East Coast to the West Coast.

00:12:25.729 --> 00:12:30.809
Maybe that's what happened. Yeah, it seems like most campers end up on the West

00:12:30.809 --> 00:12:32.889
Coast eventually and just live out their lives here.

00:12:33.528 --> 00:12:39.208
Yeah. I mean, it's beautiful. It's beautiful area weather. I've been all over that, that area.

00:12:39.568 --> 00:12:43.648
Back in a previous life, I opened up health club facilities. Oh, wow.

00:12:43.808 --> 00:12:47.728
And we were partnered up with an anytime fitness location out there.

00:12:47.748 --> 00:12:50.888
So it was like Orting, Buckley, DuPont, Yelm.

00:12:51.208 --> 00:12:56.728
Oh yeah. All those areas that kind of harbor Seattle area, but it was beautiful.

00:12:56.728 --> 00:13:01.068
We were out there in July and it's windows open and just absolutely beautiful.

00:13:01.068 --> 00:13:03.968
Yeah so peace vans

00:13:03.968 --> 00:13:06.928
obviously you guys you know are a very

00:13:06.928 --> 00:13:09.868
popular shop but you know i want to hear your take

00:13:09.868 --> 00:13:12.668
on what makes you guys stand out from the rest

00:13:12.668 --> 00:13:18.128
of the vw shops that aren't just out there but are everywhere yeah i mean i

00:13:18.128 --> 00:13:23.768
think honestly it comes down to like you know our management you know like i

00:13:23.768 --> 00:13:28.688
you know like this is a bit you know i am i don't wrench so i am while I'm an

00:13:28.688 --> 00:13:30.228
owner and I'm passionate and I'm,

00:13:30.328 --> 00:13:34.908
but I am a manager and I manage the business and I hire the best people and

00:13:34.908 --> 00:13:36.888
coach them and mentor them and retain them.

00:13:37.248 --> 00:13:40.048
So I am not out there like micromanaging the team.

00:13:40.508 --> 00:13:45.948
And, and I bring to the shop and all of our businesses, a very high degree of

00:13:45.948 --> 00:13:46.968
professional management.

00:13:47.408 --> 00:13:51.728
So while there's a certain charm to going into your, your, your like 40 year

00:13:51.728 --> 00:13:56.608
old VW shop and you know, the owner is out there wrenching and you know,

00:13:56.688 --> 00:13:59.268
your receipt is all dirty with grease.

00:13:59.588 --> 00:14:03.968
And, you know, there's something about coming into a shop where you're writing

00:14:03.968 --> 00:14:07.368
a really big check and having like a high degree of confidence that like,

00:14:07.668 --> 00:14:09.768
you know, we're going to honor the schedule.

00:14:10.468 --> 00:14:14.488
Everything's going to be done perfectly. You're going to get calls every week

00:14:14.488 --> 00:14:18.088
on your project. You have an open door policy.

00:14:18.608 --> 00:14:22.828
You know, you can just sense that the team is like really, really happy to be here.

00:14:23.228 --> 00:14:27.228
And that kind of flows through to the work that you see coming out of the shop.

00:14:27.488 --> 00:14:34.228
So I think, and I've seen this, just being a manager versus a mechanic.

00:14:35.868 --> 00:14:39.088
It elevates the experience of the shop.

00:14:40.008 --> 00:14:43.608
People are welcome back in the shop and welcome to see what we're doing and

00:14:43.608 --> 00:14:49.268
talk to the dirty, everyone who's dirty back there if they want. Like that's why.

00:14:49.948 --> 00:14:54.328
But there's, I think, just our ability to meet our deadlines,

00:14:54.328 --> 00:14:58.068
to, you know, really be great stewards of your money.

00:14:58.308 --> 00:15:00.528
A lot of our customers are spending a lot of money.

00:15:00.928 --> 00:15:06.028
And I always joke, you know, we're not taking your money and paying last month's taxes.

00:15:06.328 --> 00:15:10.568
We're a very well-run organization. Yeah, that's a selling feature.

00:15:11.088 --> 00:15:16.548
Yeah, it is. It's a trust builder instantly. Yeah, and I empower my front office

00:15:16.548 --> 00:15:18.268
team. They're not scrambling around.

00:15:18.408 --> 00:15:22.128
They have plenty of time to answer the phone, respond to emails,

00:15:22.128 --> 00:15:26.508
you know, talk to people that just, and we, you know, we have an open door policy.

00:15:26.708 --> 00:15:29.248
Like we, people come in all the time.

00:15:29.991 --> 00:15:33.351
You know, where you can see behind the photo you got there, right behind the

00:15:33.351 --> 00:15:37.011
shop, is the light rail station that comes from the airport.

00:15:37.531 --> 00:15:41.051
And, you know, there's a big van in the back on, like, a container.

00:15:41.351 --> 00:15:45.531
And people stop. They see the van, and they're like, oh, my God,

00:15:45.671 --> 00:15:49.091
what is that place? And they get out, and they come back and visit.

00:15:49.271 --> 00:15:54.911
And so, you know, just that accessibility and transparency, I think,

00:15:55.031 --> 00:15:58.991
you don't see in a lot of repair shops, let alone, like, highly specialized

00:15:58.991 --> 00:16:00.971
shops. I picked up on something else too.

00:16:01.111 --> 00:16:05.611
I picked up on the accountability side of running a business.

00:16:06.031 --> 00:16:13.231
A lot of the hippie theme misses that era, that business culture that,

00:16:13.691 --> 00:16:16.731
hey, we're going to stick to these deadlines come hell or high water.

00:16:16.731 --> 00:16:20.731
So I noticed that. And then here's what else I wanted to say to that.

00:16:21.111 --> 00:16:25.931
What you see a lot of times in leadership is that people actually operate better

00:16:25.931 --> 00:16:27.811
under guidance and instruction.

00:16:28.491 --> 00:16:32.811
They crave it. They want it. So when you're a great leader and you're giving

00:16:32.811 --> 00:16:37.291
guidance and you open door policy and all these things that you mentioned, dude, it's a win-win.

00:16:37.451 --> 00:16:41.511
You probably have a fantastic culture and that's probably why they're all there and still there.

00:16:42.031 --> 00:16:44.771
Yeah. And that's, you know, I mean, I, you know, like I really,

00:16:44.951 --> 00:16:49.111
really try to let, you know, everyone on the team to do their best work,

00:16:49.271 --> 00:16:51.871
whatever that is. Yeah. Right. But in the right seat.

00:16:52.231 --> 00:16:56.351
That's. Yeah. And then, and then have them be unencumbered with things they don't like to do.

00:16:57.007 --> 00:17:02.327
You know, and so like, and so really just make sure people are in their strengths.

00:17:02.827 --> 00:17:06.287
That's just, you know, I tell my team, I tell my front office team,

00:17:06.287 --> 00:17:08.607
I'm like, you deal with the crazy people.

00:17:08.907 --> 00:17:12.527
I'll deal with the psychos, you know, so I've got their backs,

00:17:12.527 --> 00:17:16.207
you know, like anything ever is going south or something really weird is happening.

00:17:16.407 --> 00:17:19.467
Like I've got your backs. Like I will take care of this.

00:17:19.627 --> 00:17:23.327
Like you don't get paid enough to like deal with true, like,

00:17:23.547 --> 00:17:27.047
you know, like sideways situations, which are few and far between,

00:17:27.047 --> 00:17:31.527
and usually they have nothing to do with our work or even, like, customers.

00:17:31.547 --> 00:17:35.707
There's, like, someone coming in off the street and being, like, all weird and stuff.

00:17:36.007 --> 00:17:39.727
So, yeah. Still, man, another strength, another leadership strength that,

00:17:39.727 --> 00:17:41.467
you know, you don't pass that stuff down.

00:17:41.767 --> 00:17:45.487
You know, the general don't send soldiers into battle that he wouldn't go battle

00:17:45.487 --> 00:17:47.687
himself. So that's pretty cool, man.

00:17:48.107 --> 00:17:51.447
Yeah, and so I think, you know, like, parallel to that, you asked what makes

00:17:51.447 --> 00:17:54.627
it special. It's also the quality of working the attention to detail.

00:17:54.847 --> 00:17:58.407
Okay. I mean, I don't, you know, we don't, you know, like our mechanics aren't

00:17:58.407 --> 00:18:02.627
flat rate, you know, so they're not trying to make time or, you know,

00:18:02.647 --> 00:18:06.927
they're all very well paid with great healthcare plans and PTO policies.

00:18:06.927 --> 00:18:10.987
And it really allows them to do their absolute best work.

00:18:11.287 --> 00:18:16.487
You know, they want to take an extra three hours and make like that thing look

00:18:16.487 --> 00:18:18.867
beautiful on a 50 hour project.

00:18:18.867 --> 00:18:24.487
I'm like, yeah, like go like, you know, you know, get that perfectly in place,

00:18:24.647 --> 00:18:29.287
cut the zip ties, paint the thing like, you know, like wash the part that we

00:18:29.287 --> 00:18:33.667
didn't even replace, you know, like go, go the, go the, go the extra mile.

00:18:33.907 --> 00:18:35.907
Like I will never ding you for that.

00:18:36.307 --> 00:18:38.827
And so, and that shows up. So, yeah.

00:18:39.247 --> 00:18:44.507
Yeah. Fantastic. I was just visiting a sister shop in the Bay Area last week, actually.

00:18:44.507 --> 00:18:47.347
And you know they were like one of their mechanics came out

00:18:47.347 --> 00:18:49.987
heard i was there and was like oh my god i just worked on one of

00:18:49.987 --> 00:18:53.027
the vans you restored last week and like the

00:18:53.027 --> 00:18:55.867
work was impeccable and i was like yeah

00:18:55.867 --> 00:18:58.807
that's kind of what we want to hear we want anyone to open

00:18:58.807 --> 00:19:01.507
any engine bay and be like oh my that

00:19:01.507 --> 00:19:04.587
must be peace fans that that is like clearly like

00:19:04.587 --> 00:19:07.507
a peace fans project yeah that's awesome

00:19:07.507 --> 00:19:10.467
so speaking of projects i did notice on on

00:19:10.467 --> 00:19:13.247
the website the the i guess

00:19:13.247 --> 00:19:17.107
the push towards the new id buzz so first

00:19:17.107 --> 00:19:20.587
i just want to ask the short answer what what do you think of the new id buzz

00:19:20.587 --> 00:19:24.987
like or i mean i love it you know i mean i also like obviously we've made a

00:19:24.987 --> 00:19:29.367
big bet on it i couldn't possibly say i don't like it because we're you know

00:19:29.367 --> 00:19:33.367
we're multiple figures into investment and have a really great relationship

00:19:33.367 --> 00:19:36.027
with vw of america and you know they want to be,

00:19:37.544 --> 00:19:42.464
But with that said, I mean, there's no other vehicle on the road right now that

00:19:42.464 --> 00:19:44.324
makes people smile like that.

00:19:44.764 --> 00:19:50.864
Like, literally, I have a picture where I parked. It's a big Tesla facility down the street from us.

00:19:51.024 --> 00:19:54.584
And I parked a green ID bus next to a Cybertruck.

00:19:54.824 --> 00:19:57.044
And I did a little, like, this or that.

00:19:58.444 --> 00:20:03.384
Anything probably got 100,000 views. And, you know, like, it was just,

00:20:03.524 --> 00:20:05.904
like, it's the anti-Cybertruck.

00:20:05.904 --> 00:20:10.464
And it's just the anti, like, just all the car, all cars look alike these days

00:20:10.464 --> 00:20:16.064
and, you know, love or hate the ID buzz, but it stands out and like kids love

00:20:16.064 --> 00:20:17.384
it. You know, that's my proxy.

00:20:17.604 --> 00:20:21.504
Like the kids come up to it, like at the car shows, which has been one of the

00:20:21.504 --> 00:20:22.844
only places to see them lately.

00:20:23.584 --> 00:20:27.124
I mean, kids hug them, you know, just, it's friendly. It's approachable.

00:20:27.504 --> 00:20:30.964
It's cute. It's fun. It's, and then I'm like driving.

00:20:31.144 --> 00:20:34.504
It's a great, if you like EVs, it's a great driving experience.

00:20:34.504 --> 00:20:36.544
I mean, it handles really great.

00:20:36.884 --> 00:20:41.364
It's fast. You know, obviously as an EV, it's basically silent.

00:20:42.184 --> 00:20:47.424
So, you know, I mean, is it the first car I would choose to drive? Probably not.

00:20:48.224 --> 00:20:52.644
But it's an amazing evolution of a platform.

00:20:53.124 --> 00:20:59.104
So, yeah. And we, you know, we've been waiting for a modern VW camper for 25,

00:20:59.284 --> 00:21:06.224
30 years. So, you know, we decided to pretty much go all in on it and we're

00:21:06.224 --> 00:21:07.264
really excited about it.

00:21:07.364 --> 00:21:11.784
So, but it's, it's, there's no question it's not for everyone and they're not

00:21:11.784 --> 00:21:17.164
building a lot of them either. So it's a very niche car right now. I like them personally.

00:21:17.544 --> 00:21:21.144
Yeah. I like them. I love them. I love the technology and what you said.

00:21:21.284 --> 00:21:24.924
I love that my five-year-old, when he sees one, he feels like he's got to go touch it.

00:21:25.164 --> 00:21:28.444
And I'm like, Hey, hold on. That's someone's car. Don't do that.

00:21:29.044 --> 00:21:32.564
Yeah. there's nothing else out there's literally like i mean there's nothing

00:21:32.564 --> 00:21:33.924
else out there that generates.

00:21:34.564 --> 00:21:37.504
And and like people's people pull up alongside me

00:21:37.504 --> 00:21:42.004
on the highway and honk their horn and wave at me you know and that's like i

00:21:42.004 --> 00:21:49.304
don't know that i i tend to over yeah i tend to over index on things that make

00:21:49.304 --> 00:21:55.984
other people happy and the id buzz is like squarely in that category so it gets bonus points from me.

00:21:56.464 --> 00:22:00.524
So when you're not working on vans, I know you travel a lot, right?

00:22:01.044 --> 00:22:04.364
Yeah. I try to travel a lot. Yeah. Do you do this by road?

00:22:04.824 --> 00:22:10.344
Yeah. I try to take a lot of road trips, you know. Do you have a road trip van that you take?

00:22:10.764 --> 00:22:15.084
Yeah. I like to travel in my 1991 van again. That's the original vehicle.

00:22:15.384 --> 00:22:19.604
It's the one I have the most memories in. I feel really comfortable and happy in it.

00:22:19.984 --> 00:22:23.144
It's just, you know, it's my happy place. And I was lucky enough to just,

00:22:23.304 --> 00:22:25.564
just last week, I just had a week.

00:22:26.284 --> 00:22:30.604
We have a small set of VWs that live in Baja, Mexico, that we rent.

00:22:31.432 --> 00:22:35.512
And I saw that on your website. Yeah. And I sent my van down there for the winter

00:22:35.512 --> 00:22:38.452
so I can go visit it and have it down there.

00:22:38.832 --> 00:22:41.732
And my partner down there drove it up to San Diego for me.

00:22:42.132 --> 00:22:45.752
And so I flew down to see San Diego last week and drove up the coast.

00:22:45.952 --> 00:22:51.872
And it was so much fun to be back in my van after like a four or five month hiatus. I bet.

00:22:52.392 --> 00:22:55.752
Yeah. And I had a really good time just reconnecting with, you know,

00:22:55.832 --> 00:23:00.052
just the road and, you know, rolling down the windows and the music loud.

00:23:00.052 --> 00:23:04.452
And, you know, getting away from the office as much as I love my job and my

00:23:04.452 --> 00:23:08.892
team and, you know, as much as I love my kid getting away from her for a week.

00:23:09.612 --> 00:23:12.272
So, yeah. Let's talk about this app.

00:23:13.312 --> 00:23:17.152
I'm interested. So you're working on an app for VW owners.

00:23:18.592 --> 00:23:22.292
I learned a little bit about it, but I want to hear it from the horse's mouth.

00:23:22.552 --> 00:23:26.452
Yeah. So a couple of things about it. So, you know, we do own an app and it's

00:23:26.452 --> 00:23:29.352
actually built for everyone. You know, we're going to we're going to build out

00:23:29.352 --> 00:23:32.112
some features exclusively for VW owners on it.

00:23:32.432 --> 00:23:35.572
OK, but it's called it's called Seeker, S-E-K-R.

00:23:36.092 --> 00:23:39.872
And it's and it's really used for finding campsite. That's its prime,

00:23:39.932 --> 00:23:42.772
you know, off grid campsites. That's its primary use case.

00:23:42.992 --> 00:23:46.692
OK, I have a boondock. I don't want to be in a big RV park. I'm sick of this

00:23:46.692 --> 00:23:48.912
state or national park campground.

00:23:49.152 --> 00:23:54.052
And it's got an interactive map where users can rate sites. They can plot locations.

00:23:54.492 --> 00:23:57.832
You can make those privates. Only your friends can see them. and.

00:23:58.592 --> 00:24:01.532
And we're going to build in some features so you can connect with other people

00:24:01.532 --> 00:24:04.312
on the road. So I have a VW camper van.

00:24:04.492 --> 00:24:07.732
You have a VW camper van. We're within like 30 miles of each other.

00:24:08.212 --> 00:24:09.912
Maybe we can message and meet up.

00:24:10.612 --> 00:24:15.932
Oh, cool. A lot of permission-based stuff has to be set right and safety and all that.

00:24:16.252 --> 00:24:18.892
But, you know, we know how to do all that stuff here. I have a background in

00:24:18.892 --> 00:24:21.612
that. So, yeah, we're really excited about it.

00:24:22.132 --> 00:24:26.112
There'll also be, you know, forums for getting help. We'll have a dedicated

00:24:26.112 --> 00:24:28.352
VW forum for all VW owners.

00:24:28.592 --> 00:24:32.012
Um, you know, obviously there's other resources for that kind of stuff,

00:24:32.012 --> 00:24:36.552
but really there's nowhere that knits together the camping, the events,

00:24:36.752 --> 00:24:40.012
the resources, and then the social nature. Like, okay.

00:24:40.312 --> 00:24:42.692
I want to find, so right now it's focused on camping.

00:24:43.372 --> 00:24:48.132
And, you know, I think as it gets a little more momentum, we will open it up

00:24:48.132 --> 00:24:51.332
to other, like other VW owners for their, their vehicles too.

00:24:52.132 --> 00:24:56.352
When, when do you think that this, this app's gonna, gonna be available?

00:24:56.612 --> 00:24:59.912
When's it going to drop? You know, so the current version is available right

00:24:59.912 --> 00:25:05.232
now on both app stores, Google Play and the Apple App Store, Seeker, S-E-K-R.

00:25:05.492 --> 00:25:10.572
Okay. You can download that. You can sort of use a free version of it and find campsites.

00:25:10.992 --> 00:25:15.352
Okay, so it's already there. Yeah, there's a set of features that you have to pay for.

00:25:15.592 --> 00:25:20.572
But, you know, I think it's now $1.99 a month, $1.99 a month, so pretty affordable.

00:25:20.952 --> 00:25:24.432
But it's something that I'm pretty passionate about, and we're just experimenting

00:25:24.432 --> 00:25:27.092
with and following what the users use.

00:25:27.272 --> 00:25:29.252
And innovating features based on that.

00:25:29.732 --> 00:25:33.352
So I'm going to check it out. Cool, man. It's a lot of fun. Yeah.

00:25:33.992 --> 00:25:39.692
So running the company 13 years, what's one of the biggest business lessons

00:25:39.692 --> 00:25:42.452
that you've learned along the way? Oh, God.

00:25:43.132 --> 00:25:46.092
Depends on which axis you want to think about. You know, from a,

00:25:46.452 --> 00:25:51.952
like if I put on my CFO hat, like cash is king, you know, and I don't know if

00:25:51.952 --> 00:25:54.172
any of your listeners are small business owners or.

00:25:54.919 --> 00:25:57.939
You know, like the P and L is interesting. The balance sheet is interesting,

00:25:57.959 --> 00:26:01.919
but man, like cash is King, you know, like managed to cashflow.

00:26:02.139 --> 00:26:05.299
Like I had a mentor, much larger business than mine.

00:26:05.739 --> 00:26:08.439
You know, you know, I remember one time talking to him, he's like,

00:26:08.499 --> 00:26:10.579
yeah, I only look at cash in the bank.

00:26:10.999 --> 00:26:13.759
You know, like if I have a lot of cash in the bank, we're doing great.

00:26:14.259 --> 00:26:17.179
If we're not doing a lot of cash in the bank, I start doing other things.

00:26:17.539 --> 00:26:22.379
And, you know, there's kind of like as a small business, like you can lose sight

00:26:22.379 --> 00:26:24.919
of cashflow. and all of a sudden you're like, things are going great.

00:26:25.199 --> 00:26:28.239
And then you're like, you know, like, whoa, wait a minute. You know?

00:26:28.399 --> 00:26:33.199
So I think though, if I put on like my overall, like CEO hat.

00:26:34.059 --> 00:26:38.519
It's really about, you know, like one of the mantras I give my team,

00:26:38.659 --> 00:26:43.719
I try to teach my team is, you know, focus on the relationship and not the transaction.

00:26:44.439 --> 00:26:49.539
So in any given transaction, like, I don't, I don't honestly, like, I don't care.

00:26:49.899 --> 00:26:53.939
Like, you know, if I have to refund that or discount that or,

00:26:54.159 --> 00:26:58.319
you know, like, like, you know, you know, give a bunch of money back.

00:26:58.819 --> 00:27:00.959
I want to preserve the relationship.

00:27:02.159 --> 00:27:05.619
And, you know, over time, like if we do that right, we'll be profitable.

00:27:06.179 --> 00:27:09.939
So like, how do you get out of the weeds on like, oh God, like,

00:27:10.039 --> 00:27:14.379
you know, like, you know, and empower the team to do that, to make those decisions.

00:27:14.759 --> 00:27:19.819
So, and that's kind of Similarly, like really, you know, just empowering my team.

00:27:20.419 --> 00:27:24.279
I'm really proud of my team and the longevity. And when people leave,

00:27:24.419 --> 00:27:29.379
it's sad and it's always, you know, difficult because I empower them to do their

00:27:29.379 --> 00:27:32.779
best work and trust them and, you know, let them make mistakes.

00:27:32.979 --> 00:27:35.699
And don't, you know, I don't ride their case when they make a mistake.

00:27:35.879 --> 00:27:38.219
I'm just like, well, what, you know, what could we have done differently here?

00:27:39.099 --> 00:27:43.119
Yeah, it just sounds like just a lot, maybe your previous life,

00:27:43.419 --> 00:27:46.439
even in corporate, when you mentioned that you were in there.

00:27:46.639 --> 00:27:50.079
I think it shaped, you know, the outcome for now.

00:27:50.279 --> 00:27:56.719
It allowed you to be this fantastic leader that people probably seek to look out and to go work for.

00:27:56.939 --> 00:27:59.979
Yeah, I think they would reflect back the same thing for the most part.

00:28:00.119 --> 00:28:03.299
I mean, there's definitely like, sure, every once I get something you just don't

00:28:03.299 --> 00:28:04.599
click with, you know, or.

00:28:04.779 --> 00:28:08.859
Well, I mean, that's, you know, that's life. But again, when you're when you're

00:28:08.859 --> 00:28:13.979
a good leader, you look into, OK, why don't we click and what can I put on in myself?

00:28:13.979 --> 00:28:20.379
You know, I've mentioned to a lot of contractors in the past,

00:28:20.439 --> 00:28:22.199
I work with contractors a lot.

00:28:22.319 --> 00:28:25.699
I'm a sales trainer outside of this podcast.

00:28:26.099 --> 00:28:29.579
And I tell them all the time, if you lose somebody or if somebody leaves,

00:28:29.619 --> 00:28:31.339
it's your fault, not theirs.

00:28:32.495 --> 00:28:36.235
What could you have done differently or better? So, yeah, man,

00:28:36.315 --> 00:28:37.895
I completely respect that.

00:28:37.955 --> 00:28:40.975
I'm really proud of the fact that I can leave the business.

00:28:41.315 --> 00:28:45.655
I can walk away for a week, two weeks, three weeks even. I could probably leave

00:28:45.655 --> 00:28:48.595
for a month and these guys would be fine.

00:28:48.915 --> 00:28:50.555
They all would thrive.

00:28:50.915 --> 00:28:56.675
They know how, you know, I always tell them, just like think about what I would

00:28:56.675 --> 00:28:59.475
do and just go do it with your own flavor.

00:29:00.755 --> 00:29:03.575
That's so great. you literally get out

00:29:03.575 --> 00:29:08.095
of your own way by getting out of their way and then

00:29:08.095 --> 00:29:10.815
you can leave you know which is i can then i can leave

00:29:10.815 --> 00:29:13.855
yeah a lot of people business owners small or

00:29:13.855 --> 00:29:16.895
large can't say that they have to be the ones in control

00:29:16.895 --> 00:29:19.715
in their business they can't kind of let the

00:29:19.715 --> 00:29:22.895
reins go so respect it it's been

00:29:22.895 --> 00:29:25.995
a really hard lesson for me to learn i have this another sort

00:29:25.995 --> 00:29:29.035
of mantra around like you know this doesn't really apply in

00:29:29.035 --> 00:29:31.755
like safety situations like wrenching or tying knots but

00:29:31.755 --> 00:29:34.515
like there really is no perfect way you know

00:29:34.515 --> 00:29:37.655
like there really is no like so people get so attached

00:29:37.655 --> 00:29:42.835
to their way of doing things and like sure if you're torquing something down

00:29:42.835 --> 00:29:48.175
to a spec it has to be to that spec right but 90 90 of this 90 of the stuff

00:29:48.175 --> 00:29:51.855
is like you you want to do it that way if you're really passionate about it

00:29:51.855 --> 00:29:56.035
like i don't care you know i'm more like outcome focused Does it get done?

00:29:56.355 --> 00:30:01.655
Yeah. Does it get done really well? And are you stoked about how it got done?

00:30:01.895 --> 00:30:05.515
You know, I'm not really about the how, you know, it's really the what and the

00:30:05.515 --> 00:30:07.595
why are really more important questions.

00:30:07.955 --> 00:30:10.615
There's probably some folks that are going to listen to this that,

00:30:10.675 --> 00:30:13.635
you know, might be wanting to start their own, their own company,

00:30:13.755 --> 00:30:16.455
their own restoration business, or even something similar.

00:30:16.635 --> 00:30:20.135
What would be advice that you have for somebody that's listening to this that

00:30:20.135 --> 00:30:22.695
becomes inspired to do this on their own?

00:30:23.367 --> 00:30:27.827
Yeah, I actually was on a recent podcast a couple months ago for a podcast.

00:30:27.827 --> 00:30:29.947
I think it's called Acquiring Minds.

00:30:30.027 --> 00:30:31.847
It's about buying and selling businesses.

00:30:32.067 --> 00:30:36.427
And it's a really, I think it's like a two-hour deep dive into like my experience here.

00:30:36.687 --> 00:30:38.467
Wow, awesome. Yeah, super interesting.

00:30:38.887 --> 00:30:43.607
But, you know, I would, you know, it's a couple things. Like owning your own

00:30:43.607 --> 00:30:46.527
business is like super, super stressful at times.

00:30:46.647 --> 00:30:51.387
Like not everyone is wired to do it. Like you have to both be simultaneously

00:30:51.387 --> 00:30:56.507
like the most optimistic person in the world and the most pessimistic person

00:30:56.507 --> 00:30:58.827
in the world in the same moment.

00:30:58.947 --> 00:31:03.387
You have to be like, oh, my God, like I'm so pessimistic.

00:31:03.547 --> 00:31:06.087
I got to see all the risks and manage those and control those.

00:31:06.187 --> 00:31:10.467
And so optimistic that I'm going to ignore all those risks and we're just going to go for it.

00:31:12.167 --> 00:31:15.847
It's quite hard to do that at the same time.

00:31:16.707 --> 00:31:20.347
So, and you also, I think owning your own business, if you get to a certain

00:31:20.347 --> 00:31:25.767
scale, you have to like be, you have to like enjoy people because at some point

00:31:25.767 --> 00:31:27.567
you're going to add a team and,

00:31:28.147 --> 00:31:31.047
you know, you know, we've already talked about this a few minutes ago,

00:31:31.127 --> 00:31:35.927
but like a happy team is the, you know, most critical thing you have,

00:31:36.087 --> 00:31:37.187
your most important asset.

00:31:37.567 --> 00:31:44.507
So you have to, you know, be able to lead and, you know, provide joy and health.

00:31:45.206 --> 00:31:49.566
For your team. And that can be, you know, hard for, you know,

00:31:49.706 --> 00:31:51.946
some, some people that just aren't able to do that.

00:31:52.146 --> 00:31:57.026
Right. I love the comment that you have to like people in one of my sales classes,

00:31:57.026 --> 00:32:02.186
I teach, and you've heard this before, people usually buy from people they like and trust.

00:32:02.566 --> 00:32:07.666
But I say this all the time, people buy more from people who like them. Yeah.

00:32:08.026 --> 00:32:11.306
You got to like your customers, man. You can't be that type of,

00:32:11.446 --> 00:32:12.766
you know, back office type,

00:32:12.966 --> 00:32:15.946
hide from the public type people anymore that's

00:32:15.946 --> 00:32:19.246
not really the yeah that's that that doesn't work yeah and

00:32:19.246 --> 00:32:22.166
we are so lucky like it is so easy to

00:32:22.166 --> 00:32:25.666
love our customers so yeah that

00:32:25.666 --> 00:32:28.466
podcast i was referring to like i talk it's a

00:32:28.466 --> 00:32:31.926
lot of like most of the guests are like they own like hvac businesses

00:32:31.926 --> 00:32:34.846
or it businesses and and i talk

00:32:34.846 --> 00:32:37.946
a lot about hugging my customers that is a core part

00:32:37.946 --> 00:32:41.046
of our value system here like you know obviously with

00:32:41.046 --> 00:32:43.926
consent but you know like you know we hug a lot of

00:32:43.926 --> 00:32:46.726
our customers and that's like i mean that that's a

00:32:46.726 --> 00:32:49.646
core value of us like if you're really i saw that where

00:32:49.646 --> 00:32:52.826
did i see that i'd rather hug 100 customers than serve

00:32:52.826 --> 00:32:55.706
a billion is that isn't that i i think i

00:32:55.706 --> 00:33:00.986
said that you did i saw that a quote on i think your website or something yeah

00:33:00.986 --> 00:33:04.286
yeah i think i said something like that on the because i think i was talking

00:33:04.286 --> 00:33:08.446
about the app oh like you know i love the app and building the app but i would

00:33:08.446 --> 00:33:13.426
rather like i'd rather like hug 100 people than serve a million You know, it's just like,

00:33:13.666 --> 00:33:17.666
which is hard because serving a million is a great fricking business model at

00:33:17.666 --> 00:33:20.306
like 90%, you know, gross margin on software.

00:33:20.946 --> 00:33:24.506
Yeah. I'd say. Yeah. It's a much better business model, but.

00:33:24.726 --> 00:33:27.046
You could have the first VW bus helicopter.

00:33:27.886 --> 00:33:31.446
Right? I think those guys at Skinner are, you know, they, they,

00:33:31.446 --> 00:33:34.906
they have one. I see it, man. I see it. It's getting close.

00:33:35.146 --> 00:33:37.986
It's getting, it's interesting to watch that. I know. Yep.

00:33:38.653 --> 00:33:42.713
So five years down the road, Peace Vans, what's coming up? What's the dream?

00:33:42.893 --> 00:33:46.753
I mean, the dream is to keep the dream alive, you know, to really continue to

00:33:46.753 --> 00:33:52.093
be one of the dwindling resources for this community and to really continue

00:33:52.093 --> 00:33:56.833
to provide services and expertise and support for the community.

00:33:57.193 --> 00:34:02.353
We want to continue to be like a main pillar of the VW world in the Pacific Northwest.

00:34:02.953 --> 00:34:07.133
So, you know, that's the primary focus. I mean, obviously we want to,

00:34:07.173 --> 00:34:11.813
you know, we want to build a business around the ID buzz, you know,

00:34:11.873 --> 00:34:17.473
get younger families into camping and road trips, not in an RV, in a camper mobile.

00:34:17.753 --> 00:34:22.673
And if they need a reliable EV to do that, we want to be able to provide that.

00:34:23.073 --> 00:34:26.353
And then, you know, like I mentioned earlier, you know, we are investing fairly

00:34:26.353 --> 00:34:27.813
heavily in EV conversions.

00:34:28.293 --> 00:34:32.893
I'm really passionate about that space. I think, I think you talk to a lot of

00:34:32.893 --> 00:34:38.273
like Gen Z kids and, or even like younger millennials.

00:34:38.733 --> 00:34:41.633
And they're like, yeah, I don't want a car, you know, cars suck.

00:34:41.893 --> 00:34:45.613
And then you show them like an old Kia or, you know, something like that.

00:34:45.733 --> 00:34:49.453
And they're like, oh, I would fucking, I, excuse me. I would, I would buy that.

00:34:49.813 --> 00:34:52.973
You're good. You know, like I want that. But then, then they're like,

00:34:53.073 --> 00:34:55.633
oh, the motor and like no one can service it.

00:34:55.773 --> 00:34:59.293
And then you're like, wait, it's an EV. And they're like, oh,

00:34:59.413 --> 00:35:01.233
yeah, I'll buy that in a heartbeat.

00:35:01.573 --> 00:35:05.973
You know, like they like it like they'd like they don't like today's cars.

00:35:06.213 --> 00:35:09.413
It's not like they don't like cars. Right. Today's cars suck.

00:35:09.633 --> 00:35:15.113
You know, it's an interesting take because what you're describing is my son.

00:35:16.297 --> 00:35:19.157
I've got a few of them But you know the

00:35:19.157 --> 00:35:22.477
one that's at the Driving age you're you're describing Imperfect

00:35:22.477 --> 00:35:25.237
I'll be I'll be really honest And I don't mean to throw him

00:35:25.237 --> 00:35:27.837
under the bus But he said he's 17 and he

00:35:27.837 --> 00:35:30.737
doesn't Have his driver's license yet and it's Not because he's

00:35:30.737 --> 00:35:33.517
an idiot he's actually a really smart Kid why doesn't he have it

00:35:33.517 --> 00:35:36.437
because he Doesn't want to fucking drive right He's not

00:35:36.437 --> 00:35:39.737
inspired to drive at all Dude totally I was

00:35:39.737 --> 00:35:42.937
driving When I was 14 because I couldn't Like to drive breaking

00:35:42.937 --> 00:35:46.517
the damn law you know right you're right

00:35:46.517 --> 00:35:49.757
it's like yeah there's nothing like it's an

00:35:49.757 --> 00:35:52.977
important skill to have and you know like you i know you

00:35:52.977 --> 00:35:56.497
get from a to b yeah nothing really appealing

00:35:56.497 --> 00:35:59.657
about it other than the functional nature of it these days you

00:35:59.657 --> 00:36:02.717
know but you show like a category of these kids like these classic

00:36:02.717 --> 00:36:05.597
cars and they're just like that's cool and

00:36:05.597 --> 00:36:08.357
we're like yeah that's cool you know he loves my he loves our

00:36:08.357 --> 00:36:11.157
guia he loves the thing goes he likes to

00:36:11.157 --> 00:36:14.457
hang out with me and drive around in them so you're describing

00:36:14.457 --> 00:36:17.277
it perfectly so anyway

00:36:17.277 --> 00:36:19.997
so we're really interested in that and then honestly for me and

00:36:19.997 --> 00:36:23.017
i'm 57 and some of my engineers who

00:36:23.017 --> 00:36:26.257
work on this ev stuff you know they're in their they're in their early 20s

00:36:26.257 --> 00:36:29.597
and it's really fun to hang around a bunch of young smart people

00:36:29.597 --> 00:36:32.377
sure you know it's like super energizing and nothing

00:36:32.377 --> 00:36:35.557
absolutely nothing against my aging technicians on

00:36:35.557 --> 00:36:38.457
the air cool water right but it's

00:36:38.457 --> 00:36:41.797
really fun to have these like 20 something super smart

00:36:41.797 --> 00:36:44.717
engineers like wrenching on old stuff but.

00:36:44.717 --> 00:36:47.597
Also like writing software and you know printing their

00:36:47.597 --> 00:36:52.117
own circuit boards you know it's like super cool man I was like I just like

00:36:52.117 --> 00:36:55.097
being around that energy it's just it's and that's one of the reasons I have

00:36:55.097 --> 00:36:59.477
my own business and peace fans is so I can assemble like who I want to be around

00:36:59.477 --> 00:37:04.377
like I only want to work at a place I think the people yeah the only way I can

00:37:04.377 --> 00:37:07.577
really control that is like oh I get to hire and fire the people.

00:37:08.077 --> 00:37:13.497
I got some quick fire pretty much off-the-cuff style, you know. Yeah, go for it.

00:37:13.957 --> 00:37:17.317
All right. Favorite VW of all time? Oh, God.

00:37:18.290 --> 00:37:22.870
Probably a Ghia, like a 71. You know, it's probably a Ghia, maybe even, yeah.

00:37:23.330 --> 00:37:27.650
Sweet. Yeah. Go-to road trip snack. Oh, God.

00:37:28.710 --> 00:37:31.710
Cherry Coke and salt and vinegar chips. Mmm.

00:37:32.230 --> 00:37:35.050
Nice. A little sweet, a little salty. Actually, a lot. Yeah,

00:37:35.050 --> 00:37:37.650
and with that is, you know, I make a joke with my kids sometimes.

00:37:37.650 --> 00:37:42.950
Like, you know, that actually keeps me awake because it gives me a stomach ache. It's not the caffeine.

00:37:44.910 --> 00:37:49.030
So it's a self-inflicted stomach. Right. Yeah. You figured it out.

00:37:49.250 --> 00:37:51.410
That's funny. Air-cooled or water-cooled?

00:37:52.110 --> 00:37:55.990
Both. I can't. You know what I mean? My business is built on water-cooled.

00:37:56.350 --> 00:37:59.250
Air-cooled is way more enjoyable. No question.

00:37:59.870 --> 00:38:05.290
Awesome. If you could road trip anywhere, no limits, where would you go?

00:38:06.130 --> 00:38:09.570
North Africa. Ooh, super cool.

00:38:09.730 --> 00:38:15.490
I had a company on a few months ago called Afro Beetle in South Africa.

00:38:15.490 --> 00:38:21.650
Oh, cool. And they're a South African company that specializes in restoring beetles.

00:38:21.770 --> 00:38:25.130
And they also have a rental service out there. Oh, cool.

00:38:25.410 --> 00:38:29.870
Yeah, they rent them. Yeah, pretty cool. Afro Beetle. They're several episodes

00:38:29.870 --> 00:38:32.130
ago. You could check them out. Check them out, yeah.

00:38:32.410 --> 00:38:38.890
One tool every VW owner should have in their toolkit. Triple A card.

00:38:41.210 --> 00:38:45.030
Touche, my friend. Yes. I'm proud.

00:38:46.170 --> 00:38:51.470
My fuel pump just failed, and I just had AAA. I was just going downtown to grab

00:38:51.470 --> 00:38:53.450
some shirts for an event. No big deal.

00:38:54.830 --> 00:38:59.910
Just right up the road, and yep, AAA. So yeah, okay, good, good, good.

00:39:01.230 --> 00:39:06.250
Any maybe breakdown stories that we didn't touch on? Yeah, I've got a hilarious

00:39:06.250 --> 00:39:08.250
one. All right, good. Let me hear it.

00:39:08.970 --> 00:39:12.910
I mean, so this is so – I've talked a lot about EVs,

00:39:13.730 --> 00:39:18.810
But we were delivering an EV to San Francisco, like a 77 bus,

00:39:19.130 --> 00:39:24.050
and like a really high-end clothing company is one of the vehicles they own,

00:39:24.230 --> 00:39:26.330
they've been using for marketing.

00:39:26.610 --> 00:39:29.950
And we're in San Francisco. Now, if you've been in San Francisco recently,

00:39:30.290 --> 00:39:33.430
now we have like driverless cars. There's about 400 on the streets.

00:39:33.710 --> 00:39:36.790
Yeah, I've seen them in Arizona, actually. Yeah. Yeah, super cool.

00:39:36.790 --> 00:39:44.470
And so our little electric bus stopped working and we're stuck in traffic and

00:39:44.470 --> 00:39:48.810
this electric, this, I mean, this driverless car is behind us honking at us

00:39:48.810 --> 00:39:51.570
because there's a double yellow line that it couldn't cross.

00:39:51.770 --> 00:39:56.070
And at the point, at that moment, we didn't know it was, it was driverless.

00:39:56.210 --> 00:40:02.750
So we're like out the window doing the universal go around us and honking at

00:40:02.750 --> 00:40:06.970
us. And we kind of were on a hill, so we kind of were slipping back towards it.

00:40:07.110 --> 00:40:09.630
And it was freaking out, honking more at us.

00:40:10.378 --> 00:40:14.738
Oh, my goodness. And then we realized there was no one in the car.

00:40:15.178 --> 00:40:19.378
And we realized, like, oh, it hasn't been programmed for this scenario of,

00:40:19.458 --> 00:40:26.558
like, if you're behind a VW bus, you know, give more buffer zone.

00:40:26.938 --> 00:40:29.638
Look for the hand waving you around.

00:40:30.358 --> 00:40:33.698
So I actually wrote a letter, an email to the company saying,

00:40:33.818 --> 00:40:39.858
hey, FYI, you need to program your driverless vehicles for old VW buses and

00:40:39.858 --> 00:40:41.798
how to handle when they're in front of you.

00:40:42.318 --> 00:40:46.998
It was hilarious. It was so funny. Hopefully. It had no idea what to do with

00:40:46.998 --> 00:40:48.198
us. That's interesting.

00:40:48.558 --> 00:40:52.958
So we called Uber in Arizona, in Scottsdale, when I was there.

00:40:53.398 --> 00:40:59.918
And to the ride to the airport, no driver. I mean, it was so new to me still,

00:41:00.038 --> 00:41:04.038
it was like a year, maybe 18 months ago, I was filming it with my phone and

00:41:04.038 --> 00:41:05.458
I was, people were like, what?

00:41:05.698 --> 00:41:07.738
Like, how's that? So yeah. Interesting.

00:41:08.378 --> 00:41:11.898
My other favorite story is probably, you know, a couple of years ago we were,

00:41:11.938 --> 00:41:16.818
we were driving up from Baja and I was with another couple and their,

00:41:16.818 --> 00:41:20.118
their van broke down like just as they were crossing the border.

00:41:20.678 --> 00:41:25.638
And I actually pushed them with my van across the border and the border agent

00:41:25.638 --> 00:41:27.358
was like, what the fuck, what are you doing?

00:41:28.178 --> 00:41:32.638
Like what's going on here and i was like and i had my kid with me and it was

00:41:32.638 --> 00:41:36.838
an older couple so i was like that's that's her grandparents and they're sick

00:41:36.838 --> 00:41:42.198
and we have to get home and like like they got through and like and i pushed

00:41:42.198 --> 00:41:45.358
them you know so then there's our turn and he's like.

00:41:46.270 --> 00:41:50.170
He's trying to get them to go and, but their car, you know, their van was broken,

00:41:50.470 --> 00:41:54.150
their bus was broken and they weren't moving forks. And he made a push them.

00:41:54.270 --> 00:41:57.350
And he ended up not even checking our passports. He's like, just go.

00:41:58.070 --> 00:42:02.070
Whoa. Cause he's like, just get out of here. So I then had to push them another

00:42:02.070 --> 00:42:04.350
like 500 yards up and down the thing.

00:42:04.450 --> 00:42:07.350
And yeah, I don't know if you know, when you push vehicles, bumper to bumper,

00:42:07.490 --> 00:42:08.730
it's not a pleasant experience.

00:42:09.170 --> 00:42:14.910
Yeah. Especially if there's any, yeah. Yeah. They get ahead of you and then fall back.

00:42:15.030 --> 00:42:19.250
And like the, it was just, it was ugly so yeah i bet i bet i got that visual

00:42:19.250 --> 00:42:23.150
who in the vw world inspires you most.

00:42:23.790 --> 00:42:26.790
Oh wow we work i just visited

00:42:26.790 --> 00:42:29.670
the team you know this is you know the water-cooled van against because

00:42:29.670 --> 00:42:32.390
that's central to our business there's a team down in los

00:42:32.390 --> 00:42:35.530
osos in southern california go westy and you

00:42:35.530 --> 00:42:38.550
know the owner there like i really got to know him personally on this

00:42:38.550 --> 00:42:41.490
last trip and just you know his story he comes

00:42:41.490 --> 00:42:44.430
from like deep bw roots you know like

00:42:44.430 --> 00:42:47.470
beetles and you know just wrenching and

00:42:47.470 --> 00:42:50.170
how he built a really successful business and you know

00:42:50.170 --> 00:42:53.050
and really admire him so he's probably not that well

00:42:53.050 --> 00:42:56.110
known in the community but his business he's built

00:42:56.110 --> 00:42:58.930
and his dedication to keeping our core

00:42:58.930 --> 00:43:02.350
platform the the van again alive is really admirable

00:43:02.350 --> 00:43:05.250
so yeah that's just

00:43:05.250 --> 00:43:08.270
how he stuck with it you know like i don't think his business

00:43:08.270 --> 00:43:11.570
really started getting going till his early 50s you know

00:43:11.570 --> 00:43:14.850
that's a long road you know to to to march

00:43:14.850 --> 00:43:17.690
on to struggle along until you hit the

00:43:17.690 --> 00:43:24.350
sweet spot yeah it's like the kfc uh yeah yeah that probably yeah the good old

00:43:24.350 --> 00:43:31.190
kernel like 67 or something when yeah yeah yeah fascinating so speaking of somebody

00:43:31.190 --> 00:43:37.350
like that Who would be a historical figure that you would road trip with past or present?

00:43:37.550 --> 00:43:40.830
I would love to like, I mean, just not going back that far, I would love to

00:43:40.830 --> 00:43:44.110
party with, you know, some of the merry pranksters from the sixties.

00:43:44.330 --> 00:43:48.050
You know, there's Kerouac and, you know, that crew, you know,

00:43:48.130 --> 00:43:51.030
Ken Kesey, you know, someone from that era.

00:43:51.190 --> 00:43:55.690
Like, I just think that that, you know, that was a real golden era of road tripping

00:43:55.690 --> 00:44:01.030
in America and just, you know, just, just the dawn of all that to participate

00:44:01.030 --> 00:44:02.910
in that. I think would be really special.

00:44:03.726 --> 00:44:10.266
Awesome. So before we wrap up, I want to give everybody an opportunity where,

00:44:10.266 --> 00:44:13.646
you know, they can find you if they want to follow Peace Vans.

00:44:13.946 --> 00:44:18.246
Shout out your socials and where to get in touch with Peace Vans.

00:44:18.766 --> 00:44:21.706
Yeah i mean the the best way you know we spend

00:44:21.706 --> 00:44:24.726
a disproportionate amount of time unfortunately like

00:44:24.726 --> 00:44:27.786
on instagram you know it's kind of where we actually like

00:44:27.786 --> 00:44:31.666
put effort so that's the best way to reach us we're the most responsive on that

00:44:31.666 --> 00:44:36.826
platform we do try to push a lot of content on youtube so all of that's you

00:44:36.826 --> 00:44:42.666
know peace fans i actually respond to every single email i get harley h-a-r-l-e-y

00:44:42.666 --> 00:44:47.386
like the motorcycle at peacefans.com love hearing from people individually.

00:44:47.986 --> 00:44:51.466
And you responded to me yeah right

00:44:51.466 --> 00:44:54.146
took a while oh it took a while hey man like i

00:44:54.146 --> 00:44:57.066
there was a couple weeks where i went dark and i literally

00:44:57.066 --> 00:45:00.226
like every day i was like i gotta i gotta get back in touch with joe this like

00:45:00.226 --> 00:45:05.146
dragging this this out and you know so overwhelmed you know i got a big team

00:45:05.146 --> 00:45:09.646
and a lot of responsibilities and a 15 year old and oh man i still thinks it's

00:45:09.646 --> 00:45:14.646
fucking crazy that i do this but yeah i love hearing from people it's really

00:45:14.646 --> 00:45:16.686
it's really kind of emotional,

00:45:16.906 --> 00:45:21.886
you know, like we inspire people, you know, like I didn't set out to do that, but it's really,

00:45:22.186 --> 00:45:26.166
I relished the opportunity both as a business owner and as a,

00:45:26.246 --> 00:45:29.726
you know, someone passionate about road trips and about, you know,

00:45:29.826 --> 00:45:33.066
the VW world to sort of, it feels like the, you know,

00:45:33.406 --> 00:45:37.266
one of many, but that a baton has sort of been passed to you.

00:45:37.406 --> 00:45:39.086
So I take that very seriously.

00:45:40.006 --> 00:45:45.386
Awesome, man. And I can tell that you do, I can tell, I can see your passion, you know, I can hear it.

00:45:45.826 --> 00:45:49.906
And you can just tell a lot of times the way people talk about their businesses,

00:45:49.906 --> 00:45:53.466
the way they manage their, you know, their employees.

00:45:53.666 --> 00:45:56.626
You don't even want to call them employees. The way they manage their team.

00:45:56.966 --> 00:45:58.806
Yeah. A hundred percent. Yeah.

00:45:59.266 --> 00:46:03.446
So any final words for the, for the VW community or, or, you know,

00:46:03.546 --> 00:46:07.266
really anybody, you know, in the, the, the van again, or the van life or the

00:46:07.266 --> 00:46:09.266
bus life, any, any final words from you?

00:46:09.266 --> 00:46:12.566
Just get outside get outside and touch grass you

00:46:12.566 --> 00:46:15.786
know it's like so easy to get sucked into your phone and you

00:46:15.786 --> 00:46:18.626
know the virtual world and you know and it's it's

00:46:18.626 --> 00:46:22.366
and it's designed to do that you know it's insidious you know it's like it's

00:46:22.366 --> 00:46:26.086
it's architected it's engineered some of the smartest people in the world are

00:46:26.086 --> 00:46:29.786
trying to keep you addicted to that device to get your attention so they can

00:46:29.786 --> 00:46:34.106
sell that to advertisers and you can break that cycle by going outside and touching

00:46:34.106 --> 00:46:37.846
grass that's That's the best advice I've heard in months.

00:46:38.366 --> 00:46:42.466
So just outside touch grass. I love it. Break the cycle, you know,

00:46:42.646 --> 00:46:45.266
and take, and if your kid will listen to you, take them with you.

00:46:45.666 --> 00:46:49.786
You know, I know it's a hassle to get mine to go, but every once in a while I get her to do it.

00:46:51.122 --> 00:46:54.662
Well, Harley, this has been awesome, man. I really appreciate your time. This has been great.

00:46:54.842 --> 00:46:58.522
This has been so much fun. I can't thank you enough for, you know,

00:46:58.522 --> 00:47:00.462
the effort you've put into this podcast.

00:47:00.902 --> 00:47:06.502
And it's an honor to be on it. And your passion, too, is just admirable.

00:47:06.862 --> 00:47:10.222
And I'm so glad you reached out and we finally connected the dots.

00:47:10.402 --> 00:47:15.402
And I hope your audience has found it, you know, fun and look forward to continue to stay connected.

00:47:15.782 --> 00:47:18.982
And that's a wrap for this episode of Dub Life Diaries.

00:47:19.562 --> 00:47:23.062
Thanks for riding along with us and diving into these incredible stories of

00:47:23.062 --> 00:47:25.102
the people in the Doves that drive their dreams.

00:47:25.362 --> 00:47:29.922
If you loved today's episode, don't forget to subscribe or hit that follow button

00:47:29.922 --> 00:47:31.242
so you never miss an adventure.

00:47:31.642 --> 00:47:36.202
Do you have a story to tell or know somebody else who's living the Dove life? Awesome.

00:47:36.522 --> 00:47:41.542
Reach out to us. You can find us on all socials at Dove Life Diaries or shoot

00:47:41.542 --> 00:47:43.302
me an email. I'm not hard to find.

00:47:43.782 --> 00:47:49.082
Dove Life Diaries at gmail.com. Until next time, keep the engines humming and

00:47:49.082 --> 00:47:52.482
the wheels turning and always follow the road that inspires you.

00:47:52.682 --> 00:47:54.962
This is Joe Person, I'm signing off.

00:47:55.280 --> 00:48:53.792
Music.